Where are your customers and how can you reach them? What message resonates with them? How to create an attractive brand? How important are social networks like Instagram or Facebook? This workshop will cover the basics of marketing and promotion and equip participants with simple but effective strategies to connect with their target audience. Participants will learn to define customer segments, tailor messages, and use affordable promotional channels to increase visibility.
The workshop will be led by Jakub Tomoszek, an experienced marketing specialist.
From a series of workshops for participants of the Masterclass Podnikej v ČR II. for refugees from Ukraine. The project is being implemented thanks to the support of the European Union and the European Bank for Reconstruction and Development.
